7 Brand Storytelling Examples To Grow An Online Community
Branding storytelling is one of the most sought-after marketing skills in 2023. According to a report shared by the Delhi School of Internet Marketing, brand storytelling can increase conversions by 30% when used to answer crucial questions customers may have about a product, business, or service.
More over brand storytelling creates trust — a crucial factor for potential clients to even consider a purchase.
If you haven't pin pointed stories you can tell about your brand, you’re not too late, and you're in the right place to:
Learn how to outline a storytelling marketing strategy
Apply copywriting tools akin to having a brand storytelling template
Here are seven brand storytelling examples you can use to write brand narratives that connect, empower, and sell.
How To Use Brand Storytelling In Content Marketing
Brand storytelling, when done right, does more than just sell products or services. It creates a narrative that resonates, builds relationships, and fosters a sense of belonging. For businesses looking to craft an impactful digital presence, it's not just about what you offer; it's about the stories you tell and the community you nurture.
Use Storytelling To Build An Online Community
Building advocacy for your brand not only makes sense from a business perspective, but also from a personal one: your readers want to connect with you. The relationship between story and community is profound and deeply ingrained in human culture. Stories have been the bedrock of communities since ancient times. They reflect our values, struggles, dreams, and hopes, and have the power to unite people around shared beliefs and feelings.
Here's how stories can be used to build an online community:
Shared Identity: A compelling story can help to create a shared identity among community members. When people see themselves in a story, they feel a deeper connection to others who have had similar experiences or feelings.
Emotional Connection: Stories elicit emotions. They make people laugh, cry, get angry, or feel inspired. Emotional reactions can foster stronger bonds among community members, leading them to be more engaged and invested in the community's success.
Sharing Educational Content Without Boring Readers: Stories are an effective way to transmit knowledge and wisdom. They can simplify complex ideas or abstract concepts, making them more accessible and relatable. In an online community, stories can be used to teach, guide, and mentor newer members.
Motivation and Inspiration: A well-told story can inspire action. If an online community is centered around a particular cause or purpose, sharing success stories or personal journeys can motivate others to contribute and be part of the movement.
7 Brand Storytelling Ideas To Grow On Instagram
One: The Unexpected Turning Point
Recent studies show that unpredictable experiences can lead to enhanced memory recall, which makes these stories more memorable.
Example: The day you accidentally joined a yoga class thinking it was a networking event and found your life calling.
Why It Works: Navigating uncertainty is relatable. Turning twists into opportunity is inspiring.
Two: Mistakes That Are Lessons Learned
Embracing mistakes is a sign of growth and maturity. According to psychologists, reflecting on our errors and the lessons they impart fosters resilience and adaptability.
Example: That time you mistook super glue for lip gloss and what it taught you about sticking to your commitments.
Why It Works: The absurdity makes it memorable, while the underlying message about resilience adds depth to your brand.
Three: Aha! Moments
These sudden insights or realizations often result from a subconscious process and can lead to innovative solutions or ideas.
Example: The instant you realized common advice is BS.
Why It Works:
Shows your thought process.
Offers a fresh approach.
Four: Behind The Scenes
Transparency is a valued commodity in today's digital age. A survey revealed that 94% of consumers are likely to be loyal to a brand that offers transparency.
Example: Give a tour of your 'executive suite,' even if it's just your kitchen table stacked with takeout boxes.
Why It Works: It's relatable and humanizes your brand, showing that success can start from right where you are.
Five: Client Success Story
Every brand thrives on success stories, and statistics show that testimonials can increase conversions by up to 34%.
Client testimonials are more than just endorsements; they provide real-world examples of how your product or service can help people.
Example: How a client went from A to Z.
Why It Works: Illustrates the impact your service can have in real life.
Six: Mundane To Magical Moments
Seemingly ordinary events can often lead to profound realizations. Neuroscience research has found that our brains light up when faced with surprises, making these stories memorable.
Example: How a fortune cookie's message dramatically altered your business model.
Why It Works: It's quirky and unexpected, making people curious.
Seven: Failures and Lessons
Failure is a universal experience, but not everyone learns from it. Studies have found that reflecting on one's failures can lead to greater personal growth and understanding.
Example: Share the cringe-worthy moment you called your client 'mom' in a meeting and how it taught you the importance of staying present.
Why It Works: It’s embarrassing yet relatable and offers a teachable moment in a light-hearted way.
Narratives that are authentic, relatable, and impactful, turn casual followers into dedicated community members.
