The Way You Share Your Story online Makes All The Difference.
Join 4,500+ storytellers learning the art of marketing that doesn’t feel like marketing with The StoryCraft Newsletter—a weekly 5-minute practice to become a better storyteller.
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Hi I’m Cyndi Zaweski.
I help Founders Turn Their Stories Into Satisfying Businesses.
[An Open Letter to Those Who Know They’re Good at What They Do—But Can’t Quite Put It Into Words]
To be a storyteller is to be remembered.
We aren’t worried about posting 24/7 to stay visible because our message sticks.
To be a storyteller is to be the go-to person for people who need our expertise most.
We aren’t stressed over where our next client is coming from — there’s a waitlist.
To be a storyteller is to have a community that’s invested in what we have to say.
We aren’t disheartened by algorithm changes — our people seek us out.
To be a storyteller is to build a life you love around a business that supports it.
Not the other way around.
When we share stories, people understand how we can help them. They remember us. They trust. They support us.
As storytellers, we create more than brands. We create relationships, communities, and freedom:
Freedom to choose the clients and projects that excite you.
Freedom to work in a way that supports the life you want to lead.
Freedom to create an impact without enslaving yourself to an algorithm.
Freedom to do more of what you want, with who you want, when you want.
That is what personal brand storytelling is all about.
I’m here to help you to create one you love waking up to everyday.
When You’re Ready,
Three Ways I can Help
The StoryCraft Newsletter
Join me every Thursday for 5-minute practice to express your expertise through engaging storytelling content.
Storytelling Course
This beginner-friendly, self-paced course helps you identify interesting stories that attract the right people to your offers. With short, actionable tutorials and plug-and-play templates, you’ll be able to write clear and engaging stories to share on Instagram, Threads, and newsletters from the first lesson.
90-Minute Strategy Session
Clients have gained clarity on how to sell their offers, build an engaged online community, translated the heart of their message into engaging content, and identify the right stories to stay top-of-mind in 90-minutes.