The Joy Of Turning your Experience Into Stories That Build The Brand You Love …
And the community who loves it back
Online storytelling for entrepreneurs who don’t want their content to feel like marketing. Deeper connections, non-salesy sales, and ‘aha’ moment-inspiring messages are waiting.
Micro Narratives
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Sustainable Content Strategy
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Storytelling Coaching
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Mentoring
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Micro Narratives • Sustainable Content Strategy • Storytelling Coaching • Mentoring •
After you’ve spent so much time developing your expertise, the hardest part isn’t the work.
Sharing it Is.
Effective Marketing Is An Expression of The Enthusiasm You Have For Your Work
If you’re reading this, you’ve probably heard a thing or two about what it takes to grow an audience online—and kinda hated it. You may wince at the word “personal brand.” You may wonder how you’ll succeed since you can’t seem to post consistently. Question if your non-linear path disqualifies you from being taken seriously.
Or if you can have both the life and livelihood you love. But you have a mission you care about. An experience you don’t want others to walk through alone. Wisdom that can’t be found in textbooks, and a calling to share it in services of others.
That’s the enthusiasm that will consistently draw people to your work. Here we capture it through stories that bring them closer.
“My email marketing feels good. I’m mining my life for stories I can use to relate to what I’m offering. My revenue is up! And people Email Me Back To say they love my emails.”
—Brooke, Owner of Jenny Creek Flowers What’s Your Story?
In addition to storytelling coaching sessions, StoryCraft offers custom personal brand marketing services and mentorship 100% tailored to you. If you're interested in what online storytelling can do for your brand, complete the form with a few details about your goals. You’ll hear back within 48 hours.
Meet the Founder
Hi I’m Cyndi Zaweski. On the heels of an award-winning journalism career, I founded StoryCraft with Cyndi in 2020 to help small business owners share their work online more meaningfully.
The people I work with have big hearts and big visions but stumble expressing themselves in content that gets attention and makes consistent income.
They’re coaches, therapists, shop keepers, yoga teachers, tarot card readers who want fillment and financial security without sounding like Bob the used car salesman when they show up online.
With a storytelling-first approach to content and search-engine optimization, we create visibility-boosting marketing that doesn’t sacrifice on soul.
When I’m not working 1:1 with clients or teaching students, I write about writing micro stories that build algorithm-proof personal brands in the StoryCraft Newsletter.
In my own micro stories, I explore the tension between being yourself and marketing yourself; outer expectations vs. inner knowing; and the reality we create when we tell better stories.
You May Have Seen Me…
