storytelling marketing services

Creating your own content is like flying too close to the sun. You’re so immersed in the message, it’s hard to say it simply.

Your work changes lives. Why else would you be here? But clearly communicating the who, what, why, and how of your one-of-a-kind value? That leaves most founders with content paralysis, caught between imposter syndrome and mixed marketing messagings that just feel icky.

Not you. StoryCraft is less marketing, more meaning. Here we build a brand you love (and a community who loves it back) through a process steeped in self discovery.

The result is thought leadership content told through storytelling for a one-of-a-kind expression of who you are and why people should want to know about it.

Pick A path.  share your story.  change the world.

Strategy Session

90 MINUTE

Storytelling Coaching

DONE-WITH-YOU

StoryCraft Content

DONE-FOR-YOU

Storytelling Marketing FAQs

  • Every single founder I’ve worked with has said their story is boring. But it’s 100% percent because they haven’t been asked the right questions. I was a journalist for 13 years before I developed StoryCraft.

    I won a whole bunch of awards for asking good questions and writing the answers in engaging stories. I promise you have a compelling story, I’m here to bring it out of you and to help you leverage it into a brand that inspires.

  • The beauty of working with a boutique content marketing company is everything is customizable. These packages are crafted to help most founders with the most common content marketing problems, but if you’re in a different spot, let’s chat about custom work.

  • Most projects start four-to-eight weeks after a discovery call is booked. If you’re looking for help with a launch, please book at least 12-weeks in advance.

    • It makes sense. People understand through storytelling, not trendy marketing tactics.   

    • Storytelling content is naturally engaging. With a StoryCraft approach, you’ll spend your precious time and energy on meaningful work, not stressing over algorithms. 

    • With your story as a foundation, your brand grows seamlessly with you. While other founders get stuck constantly pivoting, you’ll have clarity for the long haul.

  • Storytelling marketing is for people — especially people who are the face of their brands* —who want their contributions to be more than a cog in a mass marketing machine. 

    Strategist David Loewen highlights the difference:

    “Do you want to ‘grow’ fluffy, fake, inauthentic metrics attached to ‘Followers’ or ‘Likes’? Or, do you want to ‘grow’ personally, authentically, and in genuinely sustainable business ways?"

    A storytelling marketing strategy is for people who want the latter. 

    StoryCraft is a sustainable way of creating impactful content that attracts green flag people by tapping into the themes we love exploring, the problems we intimately understand, and the vision that fuels our everyday actions. 

    *If you’re a manager or c-suite leader, I suggest Story Brand by Donald Miller, which is geared toward corporate, unlike the StoryCraft, which is for founder-led brands.

  • The StoryCraft Method follows the traditional hero’s journey framework with the four storytelling must-haves: 

    • Character: It starts with you and the traits your brand embodies.  

    • Conflict: All stories have conflict or a problem. What ones does your business solve? 

    • Resolution: Your unique approach to problem-solving.  

    • Lesson: The themes, messages, and actionable takeaways from your content. 

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