October Content Ideas [2023]
In search of social media post ideas for October? You're in the right place! When you're trying to figure out what to post on social media every single month, here's a tip: keep an eye on the calendar. There is a slew of inspiring holidays — official and unofficial, local and global, charitable and fun — that can be a source of inspiration for your content.
But — here's the BIG TAKEAWAY— don't just post about the holidays without context! You don’t want to be that person who posts, “Happy National Air Conditioner Day!” if it means nothing to your audience. That will lead to low engagement and confusion among your followers. Yikes.
Posting without purpose is one of the biggest reasons a content strategy doesn't work. Instead, use the holiday theme to inspire a prompt that does provide value for your ideal customer. See what I mean below with these social media post ideas for October inspired by national and international holidays.
October Content Ideas
October is brimming with unique, vibrant, and inspiring holidays that can infuse your social media with content your readers can’t find anywhere else.
Select the content prompts that align most seamlessly with your small business or brand, then infuse them with your personality and voice to create captivating, original posts.
This list encompasses:
October observance days
Month-long celebrations in October
Fill-in-the-blank post prompts & ideas.
OCTOBER 2
Share tips to “clean up” what's not working and systemize success.
Think of topics that lend themselves to a cleaner, more efficient approach to work, improving productivity, or streamlining.
Kale Day
OCTOBER 4
“___ is like eating kale. Not exciting, but key to long-term ___.”
Highlight non-glamorous but essential elements of success like consistent daily habits, diligent record-keeping, financial discipline, or attention to detail.
Coaches Day
OCTOBER 6
Reflect on the most valuable lessons you've learned from coaches, mentors, or role models.
How have these lessons shaped your career or personal development?
Choose one actionable takeaway, and share the story of how you got to that conclusion.
LED Day
OCTOBER 7
Shed light on the lesser-known but valuable tips, concepts, or strategies that can make a significant difference.
To "illuminate the unknown," highlight these hidden gems, explaining their impact and how they can be applied.
Mental Health Day
OCTOBER 10
On World Mental Health Day, encourage your audience to embrace the idea that mental health is as important as physical health. Share a series of small, manageable daily self-care practices that can positively impact mental wellness.
These practices could include mindfulness exercises, journaling prompts, relaxation techniques, or ways to incorporate more self-compassion into daily routines.
Highlight the benefits of consistency in practicing these small acts of self-care.
Encourage your audience to share their own self-care routines or their experiences with the practices you've recommended.
This content not only raises awareness about mental health but also provides actionable steps to improve it, aligning with the spirit of World Mental Health Day.
Fossil Day
OCTOBER 11
On National Fossil Day, it's time to call out industry practices that have become outdated and irrelevant. Help your audience modernize their approach.
Or, share your "rock-solid" tip for overcoming a common pain point. Follow it up with a practical solution or strategy that can
Day for Failure
OCTOBER 13
Shift the focus from fear of failure to embracing it as a valuable learning opportunity.
Share a personal or professional story of a failure or setback you've experienced and the lessons you've gained from it.
You can also use this day as inspiration to provide tips or strategies for reframing failure as a positive force for growth and innovation.
Encourage your readers to adopt a growth mindset and view failures as stepping stones on their journey to achieving their goals.
Information Overload Day
OCTOBER 20
On Information Overload Day, share a step-by-step guide on simplifying decision-making in your niche, a topic that is often considered complex.
Break down the process into actionable and understandable steps, offering clarity and practical insights.
Get to Know Your Customers Day
OCTOBER 19
Invite your customers to share their stories or feedback in their own words.
You can create dedicated social media posts or even short video interviews featuring some of your loyal customers.
Ask them about their journey, challenges they've overcome, and the role your business played in their success.
National Food Day
OCTOBER 24
On National Food Day, draw inspiration from the world of culinary delights to address the challenges in your niche.
Share metaphorical "recipes" for overcoming common pain points or obstacles.
For example, Create a "recipe" that includes ingredients (strategies, methods, tools), step-by-step instructions (actionable tips), and the expected positive outcomes (solutions or improvements).
Concept Ideas: a recipe for boosting sales or achieving better work-life balance.
Halloween
OCTOBER 31
Embrace the "trick or treat" theme by showing a choice between paths or strategies to reach their goal.
For example, if your niche is fitness coaching, you might create a post titled "Trick or Treat Your Way to a Healthier Lifestyle."
You can present two approaches to healthy living, such as "Trick: Quick Workouts for Busy Schedules" and "Treat: Delicious & Nutritious Halloween Snacks."
Amp engagement by asking readers to choose their preferred path.
I’m Just Me Because Month
Throughout National I’m Just Me Because Month, celebrate the power of authenticity and individuality within your niche.
Share stories that highlight the unique aspects of your business and your personal journey as an entrepreneur.
Overcoming Challenges: Share a personal story of a difficult challenge or obstacle you faced in your business. Explain how you navigated through it, the lessons you learned, and how it shaped your authentic path to success.
What Makes You Unique: Dive into what makes your business stand out from competitors. Highlight your unique selling points, values, or approaches that set you apart in your niche. Showcase how these distinctive qualities benefit your customers or clients.
National Women's Small Business Month
During National Women's Small Business Month, consider an Instagram Collaboration with a female-owned business that complements your niche or expertise.
Together, discuss topics that are relevant to both of your shared audiences.
For example, if you're a yoga teacher, team up with a breathwork coach to explore the benefits of combining yoga and breathwork for overall well-being.
Share insights, tips, and experiences that your audience can benefit from.
Get A Full Month Of Fill In The Blank Social Media Captions & Content Ideas For October
And there you have it, a curated list of content ideas for October to keep your brand engaged and relevant.
If you're in search of more fall content ideas, look no further. Collaborate with me [and my precision-tuned AI content generating prompts] within the Content Crafters Membership. It's our premier done-with-you content marketing subscription tailored for every season, especially the golden hues of fall.
Enjoyed these suggestions? The full experience with Content Crafters offers even more. Engage in live brainstorming and coaching sessions, gaining insights directly from industry frontrunners. Together in our community, we create, we share, and we thrive. Ready for a content evolution this season?
Behind The Content Ideas
Hey, I'm Cyndi Zaweski. With more than 13 years of experience as an award-winning journalist and content producer, and a digital marketing degree from Columbia University, I'm here to help transform your ideas into meaningful content. Together, we can build a brand you love and a community that loves it back. Get in touch.
