Content Marketing Case Study: Rank #1 On Google Search
“We improved our Google ranking on our key search term from position #13 to position #7 (page one), displacing several larger websites in the process.
Kyle Marquardt runs Lori Wall Beds, a family business all about making homes more functional with their Murphy beds.
They're committed to quality without costing a fortune, and they're all about the DIY spirit. But here's the deal: they were getting lost in Google's shuffle, buried on page two where no one bothers to look.
This was Kyle's puzzle to solve: How do you get seen online, pull in the traffic, and do it without pouring money into Google's pockets?
Enter the Done-For-You Content package from Ascent StoryCraft. We had one goal: Get the word out about Lori Wall Beds and do it in a way that feels genuine and gets results.
You'll see how we gave Lori Wall Beds the online spotlight it deserves, driving up web traffic and building a mailing list that keeps their business growing—all through the kind of content that gets people talking, and buying.
The Challenge
Lori Wall Beds was buried Google's page two — a place where few searchers venture. Overshadowed by larger competitors, Kyle wanted an SEO-forward content strategy to boost his site's online presence and attract organic traffic, bypassing the costly route of Google ads.
The Solution
We rolled up our sleeves and got to work with Kyle, knowing we needed a solid plan to increase his site's visibility without splashing out on Google ads.
Pinpointing the Right Keywords: We focused on finding the exact keywords that potential customers were using, making sure Lori Wall Beds would be right there waiting for them in search results.
Creating Content That Clicks: It wasn't just about SEO. We crafted articles that people actually wanted to read, content that would keep them on the page and coming back for more.
Standing Out Among the Big Names: The competition was tough, but we were tougher. We made sure Lori Wall Beds stood out, not by size, but by the smarter, more relatable content we put out there.
In additional to higher Google ranking, we built a strategy and wrote the content that makes Lori Wall Beds a go-to resource, drawing in traffic organically and consistently.
In Kyle’s Words
“If you are looking for a high-character writer for your company’s blog or SEO campaign, I would highly recommend working with Cyndi.”
The Content Marketing Results
And he results from our Done For You Content service?
Page One Ranking for Multiple Targeted Keywords. The website leapt from being a hidden gem on page two straight to the front page for key search terms.
Organic Traffic Increase: Our no-ad strategy paid off. The site began drawing in more organic traffic than a downtown coffee shop on a Monday morning, all thanks to the SEO content that pulled readers in.
List Growth Without the Ads: Without spending a dime on Google ads, their email list grew by hundreds within three months. It turned out, when you give people content worth reading, they stick around — and they sign up for more.
If you want content that converts, forget the ads and go for quality, SEO-smart content that engages. It's like having the best of both worlds: your voice gets heard, and your wallet doesn't get lighter.
Looking to get similar results for your business? Let’s connect here.
Product Marketing Blog Content Writing Examples
Click the links below to read Cyndi’s articles for Lori Wall Bed.
